San Francisco, California
London, United Kingdom
Programme Seminar 3: Effectively promoting and marketing sustainable travel in the workplace
Go Smarter to Work is hosting a series of six seminars for businesses and organisations within the North East Combined Authority (NECA) area. The seminar series has been designed to help delegates understand and manage a range of travel-related issues. Each seminar can be taken in isolation, if desired; however, the series is intended to provide a thorough understanding of managing travel and access sustainably and cost-effectively.
Seminars are provided free of charge to organisations engaged in the Go Smarter to Work programme.
Delegates must register in advance and are welcome to join as many seminars in the series as required.
This seminar, "Effectively promoting and marketing sustainable travel in the workplace", is the third in the series, and is useful for anyone who wants to encourage more employees to travel sustainably.
This seminar will provide background knowledge to help you implement smarter working in your organisation. We will cover:
- What is marketing?
- Changing behaviours – understanding the psychology of travel choice
- Making it relevant
- Developing a communication strategy
Fleet and Freight
Business Travel and carbon management
If you would like any further information about this seminar, or any of our other planned seminars, please contact firstname.lastname@example.org
When & Where
Go Smarter to Work
Go Smarter to Work advises businesses and their employees across Tyne & Wear, Northumberland and County Durham on how to travel sustainably – like walking, cycling, using public transport and car sharing. We can help make your daily journeys to work cheaper, greener and healthier.