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Sun 20 November 2016, 10:00 – 16:30 GMT
The workshop will explore ideas of effectual marketing, which offers a significant makeover to traditional marketing concepts. Effectual marketing can not only lead to increasing sales and growth but can also help you construct products, services and business models that have built-in aspects for scaling up your venture or product.
Start-ups and even innovative products in large companies need new marketing methods, however it can be difficult to effectively manage situations in which historical data cannot offer insights that would normally enable a manager to make informed business decisions.
⦁ Understanding customer value, developing a positioning statement and lead customers
⦁ Learn how to anticipate the market chasms, competitor actions and network products
⦁ Learn how to develop strategies in a shifting marketplace
⦁ Learn how to evaluate opportunities and risks in uncertain situations
**For all EIA Hub office based clients and Executive Virtual Office clients there is a 50% discount and for all IFDA members there is a 20% discount on this workshop. Please contact firstname.lastname@example.org
*** This training is part of the MsC Entrepreneurship Course.