This session will be led Belvin Tuwuya, an entrepreneur and digital engagement consultant who is passionate about helping brands, organisations and charities develop winning digital strategies. He is currently a digital marketing executive at Codehouse, a full digital experience agency based in London.
Belvin is experienced in bringing more online visibility, drawing actionable insights from web analytics and increasing conversions. He has kindly offered to run a digital marketing workshop for ELBA community partners, that will be hosted by ELBA.
The session will cover the following topics :
Introduction: What is Digital Marketing?
· Defining online goals
· How websites work
· Building and marketing online presence
· Digital Marketing Strategy
· Search Engine Optimisation
· Google Ads (PPC)
· Content Marketing, email Marketing ,social Media Marketing
· Web Analytics
· Measuring Performance
Please contact Harriet Joseph via Harriet.Joseph@elba-1.org.uk if you have any questions or queries.
