Elevate and Accelerate 2024: Growing Your Sales workshop, Morpeth

Delivered by Business & IP Centre North East's Experts in Retail and Online Sales, Karen Williamson and Rachael Straughan, this workshop is designed to help e-commerce retailers and creative businesses elevate their sales and plan their activities with precision.

Key elements of the workshop include:

1. 2024 considerations and reflections. What has gone well? What could be better?

1. Setting up for success: Autumn and beyond

1. Researching your customers – strategically!

Outcomes

Set up to trade profitably during 2024 with a simple strategy and actions to complete. A guide on improving their online shops and checklist to take away.

This event is funded by UK Shared Prosperity Fund and is supported by Newcastle, Northumberland and North Tyneside Councils and the North of Tyne Combined Authority

About our speakers

Retail Expert, Karen Williamson

Karen has nearly 40 years of retail knowledge to share. Having worked in many large high street brands and spent many years working with large scale teams and with customers at the heart of each interaction, Karen progressed to Global Operations for a multibillion high street retailer. After leaving the corporate world, Karen has supported many SMEs and smaller retail businesses to remove the overwhelm and give lots of “little leg up’s” in the Northeast. She takes great pride in making a difference across a broad base of subjects in retail.

Karen has developed many sales strategies and can support you on your journey. Selling your products direct to a customer or selling your products to a wholesaler requires different skills, Karen will support this and mentor your progress.

Karen can very quickly help you to identify the challenges and potential opportunities that will make a difference to your sales and profit. Karen works with you as your critical friend to overcome the barriers to growth and actions that are required. A diagnostic overview will support the understanding of trading performance, future plans, and actions to move forward and setting your business up for the future.

Ecommerce Marketplace Expert, Racheal Straughan

Racheal and Mark are the Founders of Mayfli, an all-in-one eCommerce online Marketplace. With over 40 years of combined self-employment experience, they have a vast knowledge of setting up ecommerce stores and selling on most major marketplaces. They predominantly used these large online platforms to promote their business and reach customers internationally. Drawing on their extensive experience in eCommerce retailing, Racheal and Mark can provide a wide range of advice and guidance on all aspects of trading online.

Whether you are about to enter the world of online selling for the first time or already established but looking to increase your sales, Racheal and Mark further can help in the following ways:

Idea formulation into a viable concept, future forecasts and planning a launch for new entrants. (Products Range)

Online shop critique to take a closer look at current business activity, examine viability, and look for more efficient and profitable ways to move forward.

Extending sales opportunities for brick-and-mortar retailers through setting up online stores, helping with online visibility and brand recognition, exposing them to new online customers, and increasing foot traffic to physical stores.

Researching and preparing for upcoming seasonal shopping trends online.