Social Media & Creative Content
Guest Speaker 1 - Lucy Smith - Director of LS MKTN & Founder of Thistl. Building your personal brand online without losing your voiceAfter setting off on the whirlwind adventure of self-employment and launching her marketing consultancy in August 2024, Lucy will be introducing Thistl - an AI-powered social strategist - at the next Elevate & Exchange, ahead of its launch on October 1. Thistl helps business owners maintain their authentic voice by creating consistent LinkedIn content. We'll demonstrate how founders can build compelling personal brands without sacrificing their individuality, and show how using the right AI tools can amplify (rather than replace) your natural communication style.
Guest Speaker 2 - Helen Cliff - Copywriter & Content Director and Tessa Leake - Copywriter at So Contented. Together, Helen and Tessa are the creative force behind So Contented, a brand voice and copywriting agency that helps businesses find their words and make them work.Helen brings a sharp legal mind turned wordsmith, with a background in law and over a decade running So Contented, transforming complex messages into clear, compelling content. Tessa adds her love of storytelling, shaped by theatre and film, with a knack for uncovering what makes businesses unique and giving them a voice that truly resonates.From powerful brand messaging to content that connects, they combine precision with creativity, helping brands sound exactly like themselves, only better.At Elevate & Exchange, Helen & Tessa will explore creating social media content that converts takes more than a well-worded LinkedIn post or an eye-catching Instagram reel. Before any of that comes your values, your brand voice, and your key messages. When it comes to social media content, your key messages are the golden thread woven through every single word. Here we’ll discuss why key messages matter, how to create them, and how to ensure that your social content is you through and through. Oh, and we’ll also add a side note about where AI stands in all of this.
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