Master retail packaging design through typography, storytelling, branding, and digital visuals.
Overview:Retail packaging is far more than a protective shell—it’s your brand’s first handshake. In a marketplace where shelf presence and scroll-stopping power can dictate a product’s fate, this course explores the visual, strategic and psychological layers behind packaging design that influences buyer behaviour. Whether you're aiming to enhance physical product appeal or digital mockups, this content arms you with the knowledge to elevate design impact.
You'll navigate everything from design research, conceptual development, and storytelling to the nuanced roles of typography, graphic elements and visual consistency across media. With added focus on user testing, UI design, and written communication, this course connects design thinking with brand narratives—ideal for those wanting their work to speak as clearly as their brief.
Learning Outcomes:
- Understand market research for impactful packaging design decisions.
- Apply creative ideation to develop strong packaging concepts.
- Use typography and visuals to reinforce product branding.
- Implement storytelling to shape packaging narratives that engage.
- Assess packaging through remote and mobile user testing methods.
- Communicate effectively through design and helpful messaging cues.
Who is this Course For:
- Graphic designers seeking to explore product-focused packaging design.
- Brand strategists interested in design-driven packaging approaches.
- Marketing professionals who influence product presentation visuals.
- Freelancers working on visual identity for retail clients.
- Illustrators looking to enter packaging and label design projects.
- UI designers integrating packaging with digital brand touchpoints.
- Writers crafting product messages and form interactions.
- Anyone curious about retail design’s impact on consumer perception.
Career Path:
- Packaging Designer – Average £30,000/year
- Brand Identity Designer – Average £35,000/year
- Retail Marketing Specialist – Average £32,000/year
- Visual Communication Designer – Average £33,000/year
- UX/UI Designer (Retail Sector) – Average £42,000/year
- Content Designer (Forms & Messaging) – Average £38,000/year
