Email Marketing: 7 Secrets for Success

Have you been thinking of ways to reach your ideal client?

Perhaps you’ve made a start already but would like to know more?

Do the terms email marketing, lead magnets and e-newsletters leave you feeling confused?

If this sounds familiar then this workshop is for you. Whether you’re just starting out or looking to refine what you’re already doing, this interactive two-hour workshop will cover everything you need to know to get going, optimised and reaping the rewards.

You’ll discover why email marketing remains a powerful tool, strategies to grow your subscriber list and techniques to improve deliverability.

We’ll also cover the basics of crafting an effective email strategy and how to measure success.

You can also get your burning questions answered in the Q&A at the end so you leave feeling super confident and ready to maximise your email marketing efforts.

About your trainer

Jo Hodge is the founder of The Digital Marketing Fairy and the Captain of S.E.A. (Search, Email & Analytics) and helps small business owners grow their business through ethical 1:1 services, training and online courses without overwhelm or geek speak. She’s been working in the internet world for over 20 years and is certified in Klaviyo, Mailerlite, Google Analytics and SEMRush (to name a few)!

Workshops are free for all aspiring entrepreneurs, start ups, and small businesses in the West of England Combined Authority region. All events are funded by the West of England Mayoral Combined Authority through the UKSPF.

FAQs

Will there be refreshments?

Tea and instant coffee will be provided in the meeting room. Bristol Central Library has a cafe with a range of other refreshments for purchase.

What is your refund policy?

BIPC Bristol events are free, but places are limited and events can be oversubscribed. If you no longer wish to attend the session, when possible please give two working days’ notice by email or cancel on Eventbrite.

Can I attend if I am not a member of the library?

Any Bristol-based business or person with a business idea is welcome, but we always recommend joining the library as it is free and makes our business databases, books, and e-books easy for you to access.

What are the parking and accessibility provisions at Bristol Central Library?

Please see the Bristol Central Library website for information about visiting the library.

How can I find out about BIPC Bristol news and upcoming events?

Follow us on Eventbrite and also on LinkedIn and Instagram. For more information on BIPC Bristol see our web page: https://www.bristol.gov.uk/BIPC