Email Marketing Crash Course

Email isn’t old—it’s timeless. And when used well, it's surprisingly effective. This crash course teaches the structure of persuasive, strategic email communication without the fluff. From grasping marketing basics to building a subscriber list that actually reads your content, everything is purpose-built for impact.

You’ll learn to strike the right tone, choose the best timing, and connect links and teasers with campaigns that get clicked. From crafting messages that stay out of the spam folder to refining newsletter strategies, this course delivers tools you can implement with sharp focus—no complicated jargon attached.

Learning Outcomes:

• Understand the basics and goals of email marketing strategies
• Learn how to write engaging subject lines and messages
• Explore effective link placement and timing techniques
• Recognise how to convert readers into loyal subscribers
• Discover how frequency affects open and response rates
• Gain tools to evaluate and refine email campaign effectiveness

Who is this Course For:

• Freelancers aiming to build stronger email outreach
• Small business owners managing their own campaigns
• Bloggers growing loyal, returning reader lists
• Marketing assistants seeking sharper writing approaches
• E-commerce sellers looking to drive customer re-engagement
• Virtual assistants supporting email campaign management
• Course creators promoting new digital offerings
• Startup marketers seeking reliable communication techniques

Career Path:

• Email Marketing Executive – £29,000/year
• Digital Campaign Coordinator – £31,500/year
• Content and Outreach Specialist – £28,000/year
• Freelance Email Marketer – £25,000–£35,000/year
• Marketing Assistant (Email Focus) – £26,000/year
• Customer Retention Analyst – £33,000/year