Email Marketing Crash Course

Master email marketing strategies, tools, and campaign insights in one focused course.

Overview

Email may not be glamorous, but it certainly gets the job done. This Email Marketing Crash Course offers a clear, structured look into how to use the inbox to your advantage—without sounding like a walking spam folder. Whether you’re growing a subscriber base or dusting off an old one, the course walks you through every step with just enough humour to keep things civil.

From writing subject lines that don’t cause eye-rolls, to setting up automated campaigns that actually make sense, this course is made for the slightly overwhelmed and the mildly curious. You’ll learn to monitor performance, A/B test content, and survive the metrics without falling into a spreadsheet-induced trance. No fluff—just emails that get opened, read, and acted on.

Learning Outcomes

• Create effective subject lines and structured email content
• Segment audiences for better engagement and retention
• Plan and execute consistent email campaigns professionally
• Understand email marketing tools and automation basics
• Analyse open rates, click-throughs and campaign performance
• Apply list-building techniques without buying dodgy databases

Who is this Course For

• Business owners wanting to improve their email marketing game
• Marketers responsible for email campaigns and newsletters
• Freelancers offering copywriting or content marketing services
• Start-ups looking to convert subscribers into loyal customers
• Bloggers hoping to grow mailing lists without losing sanity
• Agencies offering digital campaign services to clients
• Product managers with regular email update responsibilities
• Anyone curious why no one opens their newsletters anymore

Career Path

• Email Marketing Specialist – £30,000/year
• CRM Manager – £38,000/year
• Content Strategist – £35,000/year
• Digital Campaign Manager – £34,500/year
• Lead Generation Executive – £28,000/year
• Marketing Analyst – £33,500/year