Email marketing may be older than most social platforms, but it's far from obsolete. This course focuses on the art (and occasional misstep) of writing persuasive sales letters that land in inboxes—and stay out of bins. You'll start with the basics of email structure and end with rules that help avoid mistakes that cost clicks.
From nailing the subject line to refining your message and knowing what not to say, each chapter trims the fluff and gets to the point. Whether you write for business, freelance gigs, or a slightly overambitious newsletter, this training aims to improve your emails before someone hits delete.
Learning Outcomes:
- Understand essential elements of a successful sales letter
- Craft emails designed to improve reader response and action
- Identify language that harms engagement or sounds too aggressive
- Learn tips for clear, persuasive digital communication
- Write emails with structure, purpose, and consistent tone
- Apply rules to avoid common content and formatting mistakes
Who is this Course For:
- Marketing professionals responsible for email campaigns
- Freelancers writing direct response emails
- Entrepreneurs building mailing lists for promotions
- Online sellers sending regular offers or updates
- Content writers learning to sharpen short-form writing
- Admins tasked with promotional email creation
- Bloggers creating subscriber-based communications
- Virtual assistants managing client email marketing
Career Path:
- Email Marketing Specialist – £32,000/year
- Copywriter – £30,000/year
- Digital Marketing Assistant – £28,000/year
- Content Marketing Executive – £31,500/year
- Direct Response Writer – £33,000/year
- Email Campaign Manager – £35,000/year
