Email Marketing That Actually Works (And Doesn't Get Ignored)

Event: Email Marketing That Actually Works

Date: Tuesday, January 27th 2026

Time: 10:00 - 11:30 GMT

Venue: Online - Zoom

If you have an email list but it is not generating sales, this session is for you.

Email is still a powerful tool if you use it in the right way. Most businesses either email too much, email the wrong things, or avoid email altogether because it feels awkward and ineffective. The result is the same. Missed sales and cold leads.

In this practical 1-hour session, we will show you how to use email properly to generate enquiries, bookings, and sales without spamming your list or sounding pushy.

We will cover:

• Why email is still relevant and still works.
• How to set up an automation sequence

• The sequences every business owner should know.
• Why most newsletters fail and what to send instead
• How to stay visible without sounding desperate
  

This is not about fancy funnels or complex tech. It is about sending the right messages, at the right time, and letting simple automations do the follow-up for you.

You will learn how to turn interest into action, keep leads warm, and stop relying on one-off campaigns that go nowhere. You will leave with a clear idea of which emails actually drive sales, a simple follow-up structure you can reuse and the confidence to set it up and let it run.

This programme is part of Hammersmith & Fulham Council's Business Builder Programme.

This event is part of Hammersmith & Fulham Council's Business Builder Programme, which is running from August 2024 to March 2025. It is run by Hammersmith & Fulham Council, CPG and West London Chambers of Commerce, all collaborating to support local businesses and fuel the local economy.

Find out more about the programme at https://www.mygrowthpod.com/Business-Builders/