In recent years social media has added a diverse number of marketing opportunities for businesses to cover – including Facebook pages, tweeting and sponsored ads on LinkedIn. In this time, many companies have forgotten or overlooked email marketing and some have discounted it as being outdated. That perception is wrong – it is still a valuable marketing tool that you should take advantage of.
Email marketing is extremely cost effective and gives you a way to stay in contact with existing or lapsed customers in a personal manner, as well as reaching out to potential new ones too.
Using an email list in a targeted, focused manner is one of the most powerful marketing activities your business could undertake. In our email marketing and Mail Chimp training we will look at the hugely popular (and free) email marketing platform – but the wider marketing techniques will be applicable to other platforms such as Campaign Monitor, Get Response, Constant Contact, Dotmailer and SendGrid.
This practical session will walk you through the basics of email marketing; help you formulate an email marketing strategy, and create effective marketing campaigns.
Who should attend ?
Marketing Professionals, Directors
What will you learn?
Creating your email marketing strategy
What is the value of an email address?
Growing your contact database
What is the lifetime-value of your customer?
Responsive lifecycle marketing – behaviours and triggers to use in your campaign
Lifecycle marketing – triggers and behavioural targeting, content and contact strategy
Designing mobile friendly email campaigns with no technical skills with mailchimp
Integrating email with social media
A/B testing and optimising your email campaigns
Using your own data to develop your campaigns
Measuring email marketing effectiveness with Google Analytics
Creating email marketing strategy
Prerequisites for this course
This course is aimed at people who are looking to conduct email marketing, and no previous experience is necessary. Please bring your laptop, this will allow us to make the session practical and tailored to your business.
Just a few of the fantastic organisations who’ve attended our previous training.
| Emma Woodward, Marketing Assistant, IOP Publishing
Really enjoyed the course. Relevant content and engaging speaker.
| Paul Sochaczewski, Writer and Coach
Prabhat setup a workshop and taught me how to use MailChimp, which had been a big challenge to me previously. He was professional, thorough and attentive to make sure I got what I needed from the session.
Can’t make it to Manchester or looking for bespoke course? We are happy to provide onsite Email Marketing training to you and your team. Call us on 0161 3272 923 or 0751 88 39629
Please note by booking a ticket to this event, you agree to our event T & Cs ( Please Read )
For more details please contact Prabhat Shah on twitter @OnlineSellerUK, via email to email@example.com or you can call +44 (0) 161 3272 923
Organised by Online Seller UK in Partnership with We Are Digitl
Online Seller UK (OSUK) is a national training organisation founded by Prabhat Shah aiming to help businesses of all sizes eCommerce and digital marketing training. Prabhat is well known in the industry and has appeared several times Tamebay, eSeller, Webretailer and high profile educational conference like BrightonSEO. Academically, he has a Diploma in Digital Marketing from CAM foundation UK and an MBA. Along with this project, Prabhat has developed DaytodayeBay which marketplace and eCommerce solutions.
Online Seller’s story starts back in 2009 when it started to engage with local businesses through local free
Meetups. Like everything else, it had a humble beginning with handful of businesses in attendance. It soon grew to 30 regular attendees in Newport and Cardiff. Our aim was to equip sellers with bite-size learning in a comfortable environment and that can be implemented immediately in their business.
Realising the growing need of independent digital events, we started collaborating with businesses throughout the UK to organise Meetups. The collaboration is continuing with events in Newcastle, Leeds, Manchester, Birmingham, London, Bristol, Norwich and Brighton. Our Meetups have now started to get international interests which are very encouraging.
Along with Meetups, Online Seller UK’s training program is well received with attendance from national and international audience. As an organisation we are aiming to help businesses in three ways:
(1) Digital Marketing & eCommerce Workshops covering most of the live-wire digital marketing topics; from eBay, Amazon to Search Engine Optimisation (SEO), Email Marketing and Google Shopping and Adwords, all at affordable prices. These workshops are available regularly throughout the UK and also online or onsite.
(2) Digital Marketing & eCommerce Meetups providing free educational evening to businesses throughout the UK. These Meetups are informal evenings and gives an opportunity for businesses to meet industry experts and other online sellers in a comfortable environment.
(3) Digital Marketing Consulting & Services for offline and growing online businesses throughout the UK. This could be one off one day consulting or on a monthly basis. Additionally, our eCommerce solutions are available solve any issues you may have in your business.
Please feel free to get in touch with any questions you have regarding our trainign and meetups.
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