Email Marketing without the Shadiness
Learn how to rock your email campaigns without the shady tactics - join us for a fun and informative session on all things email marketing!
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Location
Online
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About this event
Master email marketing with wit, ethics, and strategy—ditch spam tactics and write messages people actually want to read.
Overview
Let’s be honest—most email marketing feels like spam dressed in a suit. “Email Marketing without the Shadiness” is your no-nonsense guide to doing things properly. You’ll learn how to craft smart, permission-based campaigns that connect with actual humans, not just inboxes. No dark patterns, no sleight of hand—just strategic messaging that respects your audience and gets results.
Designed for modern marketers, digital enthusiasts, and small business owners who’ve had enough of the same shady tricks, this course keeps things sharp, honest, and effective. From understanding audience psychology to writing engaging copy and measuring success (without giving in to vanity metrics), you’ll come away with the confidence and clarity to write emails that actually matter.
Learning Outcomes
Write ethical email campaigns that genuinely engage your audience.
Understand the psychology behind email opens and conversions.
Build permission-based email lists the smart, sustainable way.
Analyse campaign data without falling for vanity metrics.
Improve click-through rates using clean design and smart copy.
Avoid common marketing traps that damage your brand's trust.
Who is this Course For
Marketing professionals tired of outdated and spammy tactics.
Small business owners looking to build lasting audience trust.
Freelancers wanting to offer ethical email marketing services.
Startup teams who want clarity without the confusion.
Bloggers aiming to turn readers into loyal subscribers.
Digital creators seeking genuine audience engagement techniques.
E-commerce sellers improving customer retention through smart emails.
Anyone curious about ethical, strategic digital communication.
Career Path
Email Marketing Specialist – £28,000/year average in the UK
Digital Marketing Executive – £30,000/year average in the UK
Content Marketing Strategist – £35,000/year average in the UK
CRM Marketing Coordinator – £32,000/year average in the UK
Copywriter (Email Focus) – £31,000/year average in the UK
Frequently asked questions
Email marketing is sending emails to potential or current customers to build relationships, promote products, or share updates. It’s a powerful, direct way to grow your business authentically.
Shady email marketing often involves spammy tactics, like buying email lists or sending misleading content. Ethical email marketing focuses on permission-based sending, honest messaging, and real value.
Not at all! You can start small. The key is to build a quality list of people who genuinely want to hear from you.
Yes! You’ll learn how to craft emails that people actually open and enjoy—without feeling pushy or spammy.