Embedding resilience: market trends and the art of the pivot

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Embedding resilience: market trends and the art of the pivot

Take a look at how other businesses in your sector have pivoted and, through looking at market trends, how you can do the same.

By Be the Business

Date and time

Tue, 13 Oct 2020 04:00 - 04:45 PDT

Location

Online

About this event

Embedding Resilience: market trends and the art of the pivot

A tourism and hospitality masterclass

Our weekly 45-minute masterclasses, designed to help hospitality and tourism firms take control again, move on to tackle the subject of business pivots. You’ll have heard a lot about them in the news over the last few months, but how do you do it effectively?

Hosted by industry experts and featuring the stories of hospitality and tourism businesses just like yours, this particular masterclass is designed to look at how other businesses in your sector have pivoted as part of recovery plans and, through looking at market trends, how you can do the same.

In just 45 minutes you’ll learn how to frame your business through product, price, promotion and people as well as be introduced to the 12 market trends you should be aware of.

Agenda

11:55 - 12:00 Logging on

12:00 - 12:05 Welcome

Alexander Rushton, Hospitality Programme Lead, Be the Business

12:05 - 12:15 Product, price, promotion and people: understanding the 4Ps

Jon Yantin, Hospitality Strategist, Stake Concepts

12:15 - 12:25 Embedding resilience: Market trends 2020

Jon Yantin, Hospitality Strategist, Stake Concepts

12:55 - 12:30 And pivot...

Jon Yantin, Hospitality Strategist, Stake Concepts

12:30 - 12:45 Case study: How pivoting embedded resilience

James Mackeller, Owner, Orchard View Farm (Buckinghamshire)

12:45 Close

What will be discussed?

  1. The concept of the 4Ps
  2. Pivoting to embed resilience
  3. Applying a pivot to your business
  4. Bringing your staff with you
  5. Market trends 2020

What will you learn?

  1. How to frame your business through product, price, promotion and people
  2. How to consider a pivot
  3. Why pivoting is completely normal
  4. What are the 12 market trends you should be aware of
  5. How two business owners pivoted their offer to continue trading during lockdown

What will you gain?

  1. Understanding of big business strategies that can be applied as small business tactics
  2. Increased confidence to become a more effective leader
  3. Support in overcoming business challenges
  4. The stories of business leaders like you
  5. Becoming part of a national movement to support business recovery

Who should attend?

Tourism and hospitality business owners, leaders, MDs, GMs and senior managers motivated to improve business performance and rebuild their businesses and our local economies.

Speakers

Alexander Rushton, Hospitality Programme Lead, Be the Business

Alex Rushton leads the Be the Business Collaborative Networks for Hospitality & Tourism programme. Alex spent his early career in project management before moving into the events industry where he designed and delivered a wide range of training and conference events before moving to direct large-scale international congresses and trade shows. He is now working nationwide to support the tourism and hospitality sectors as part of the Be the Business national movement.

Jon Yantin, Stake Concepts

Jon is a senior hospitality professional with over 25 years’ experience across hotels, restaurants, bars, clubs and casinos. Having worked in corporate, entrepreneurial and NASDAQ listed organisations, Jon brings a wealth of sector experience, specialising in business planning, fundraising, site selection, conceptualisation, licensing, operations, development and launch alongside strong commercial acumen and in-depth operational understanding. Today Jon operates Stake Concepts, a boutique advisory firm and is currently advising a range of hotel developers and operators across the UK and Europe.

What is the Tourism and Hospitality Masterclass Series?

A series of 8 online masterclasses that will discuss the big business strategies that can be applied as small business tactics. Sessions will support you in continuing your business recovery and feature the stories of business leaders like you.

1. The 8 pillars of strategic leadership (6 October 2020)

Get vital support in reconsidering your business strategy in response to coronavirus and creating an environment that promotes innovation. Find out more.

2. Embedding resilience: market trends and the art of the pivot (13 October 2020)

Take a look at how other businesses in your sector have pivoted and, through looking at market trends, how you can do the same.

3. Customer Journey Part 1: Off-site, online, on it! (20 October 2020)

Designed to help you improve your digital presence, learn about the power of online reviews and identify where the customer journey begins. Find out more.

4. Customer Journey Part 2: New world, new rules (3 November 2020)

Get support with mapping your customer journeys and discover how staff can be empowered to turn a bad experience into a good one. Find out more.

5. Getting to know your revenue streams: who are your customers really? (10 November 2020)

Designed to help you understand the importance of customer profiling and develop greater insight into revenue streams. Find out more.

6. Market mapping and competitive collaboration: rebuilding our economy together (17 November 2020)

Learn how to use market mapping to plot market position, see who your competitors/complementors are and analyse collaboration opportunities. Find out more.

7. It's not you, it's me: understanding personality types and the rise of Gen Z (24 November 2020)

Access insight on how to get the best out of your staff, understand who Generation Zs are and learn what really motivates them. Find out more.

8. My business. My people. My responsibility. (1 December 2020)

Learn about the link between your company's culture and brand, improving staff engagement and supporting future career paths. Find out more.

Contact

Event enquiries: hospitality@bethebusiness.com.

To find out more about Be the Business’ tourism and hospitality work, please contact Alexander Rushton, Hospitality Programme Lead via: alexander.rushton@bethebusiness.com.

For more information about Be the Business, please visit bethebusiness.com

If you’d also like to hear more from Be the Business, including events and other activities that are part of our Tourism and Hospitality Programme, please tick the corresponding box on the registration form. To find out more about how we look after your information, please visit https://www.bethebusiness.com/terms/be-the-business-privacy-notice.

Organised by

Be the Business is an independent charity that inspires greater productivity by connecting leadership teams to the curated expertise needed to answer today’s challenges.

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