Purchased by its Social Media rival Facebook in 2012, Instagram has grown from an audience of just 30 million to over 400 million users worldwide in only four years.
What sets Instagram apart from rivals Facebook and Twitter is the ability to host high resolution images and high quality video, making it the perfect platform on which to show case fine art, design and objects of outstanding beauty.
Many leading dealers are now using the platform to engage with new audiences, share beautiful imagery and even generate direct sales. So join us for an afternoon exploring the benefits of Instagram and how it can become a powerful selling tool for your business.
2.00pm – Refreshments on arrival
2.30pm – Embracing Instagram: how creative content can engage a global audience, including Q&A session
4.00pm – Drinks reception
Carrie Rees, Rees & Company – A Founding Director of international communications agency specialising in arts, design and lifestyle. Their global roster of clients includes commercial and public galleries, museums and festivals.
Emma Vaughan, S J Phillips – Founded in 1869, S J Phillips is one of the oldest family-owned antique shops in the world. They currently have an audience of over 11,000 followers on Instagram.
Joe Kennedy, Unit London – Founding Director of new independent art gallery Unit London, whose innovative use of video content and social media helped the gallery rapidly establish their brand identity and engage a vibrant new audience.