Empathetic Social Media During a Pandemic | November SHSMG Event (ONLINE)
Event Information
About this event
Join our free online event to talk with people in similar roles, share your social media insights, ask questions and pick up practical tips.
------------------------
For our November event, we'll be hearing from Erin Burke, Communications and Events Officer, and Laura Paton, Digital Content Officer, from the Scottish Civic Trust (@scotcivictrust).
The Trust's mission is to celebrate Scotland's built environment, take action for its improvement and empower its communities. One of their most popular events is Scotland's Doors Open Days (@doorsopendays), which celebrates our shared built and cultural heritage by enabling access to places, spaces, and activities not usually open to the public.
Laura is currently completing her MSc in Museum Education with the University of Glasgow and her research is focussed on museums’ social media responses to COVID-19. Using her research, Erin and Laura will chat to the group about using social media to approach audiences with empathy during times of crisis, as well as encouraging audience participation to develop a sense of community. They'll also explain how they've translated these themes of empathy and participation into their socials via #WhatsOotMaWindae & #DigiDoorsOpen / #IfTheseWallsCouldTalkDOD.
After the short presentation, there'll be time for a Q&A and general discussion.
------------------------
BOOKING
Booking is essential to receive the Zoom event details. Our emails may end up in your junk mail folder, so either add Eventbrite to your address book or check the folder before the event begins.
------------------------
ADDITIONAL DETAILS
If you have any questions, please don't hesitate to contact us on Twitter or email scotheritagesmg@outlook.com.
Remember to join the conversation on Twitter using #SHSMG.
All SHSMG events are supported by Dig It!, a hub for Scottish archaeology.
Organiser Scottish Heritage Social Media Group
Organiser of Empathetic Social Media During a Pandemic | November SHSMG Event (ONLINE)
The SHSMG encourages social media learning, knowledge exchange and cross-promotion within the Scotland's growing cultural heritage sectors. Our network of communications and marketing professionals work in a wide range of organisations which promote Scottish history, heritage, archaeology, museums and archives.
We share the latest social media trends, helpful tips, job ads and training opportunities on our Twitter account, coordinate free bi-monthly events, and summarise the key points from each one on our blog.
In addition to hearing from a Scotland-based speaker, these informal events allow anyone who uses (or wants to use) social media in the cultural heritage sectors to chat to their peers, pick up and share tips, bounce ideas around, solve stubborn problems, learn about upcoming projects and training events, and identify partnership opportunities.
The Scottish Heritage Social Media Group is supported by Dig It!, a hub for Scottish archaeology
