Employee Advocacy & Smartphone Storytelling (Employee Training)
Event Information
Description
HELP YOUR EMPLOYEES FIND THEIR PROFESSIONAL VOICES ON SOCIAL MEDIA...
Our 'Employee Advocacy Training' is an affordable way to build an army of brand ambassadors on social media - helping you build brand awareness amongst your target online communities.
We'll take your advocates on the complete 'employee advocacy journey' (from' silent & uncertain' to 'confident content creators') and give them the skills they need to identify & share their workplace 'stories' with confidence.
Why Employee Advocacy?
Employee Advocacy isn’t a new concept but it has rapidly emerged as one of the most effective methods for companies of all sizes to build awareness of their brand on social media.
It makes perfect sense.
- In an age where consumers and candidates alike have lost trust in corporate messages, the voices of your employees are 3X more trustworthy than your company voice (Edelman Trust Barometer 2017).
- Not only that, but the shifting algorithms on social media have all but killed 'Organic Reach' for company posts - meaning the vast majority of your existing audience don't see your updates.
But this last point has had a dual-effect. Yes, your company voice now reaches fewer people than ever before, but on the flip-side your employee profiles have never been more powerful.
Put bluntly, it’s never been more important to harness the combined power of your workforce on social media. Our employee advocacy training shows them WHY & HOW they help super-charge your companies social media activities.
Complete the enquiry form and we'll get in touch with more information...
*** DELIVERED AS AN IN-HOUSE WORKSHOP TO TEAMS OF EMPLOYEES - REGISTER FREE FOR MORE DETAILS ***
Your Trainers
These workshops are delivered by Stuart Jones, founder of InSource Talent, and Rob Lee, founder of Relative Links.
Stuart Jones is one of the UK's leading in-house recruitment / talent branding consultants & trainers. He's been helping companies get more out of social media since 2011. Rob Lee is one of the UK's foremost experts in the concept of 'Smartphone Storytelling' for branding & engagement.
Combined, they offer a unique level of insight into how these platforms can be used for recruitment, employee advocacy & brand stroytelling.