Free

Employer Brand & Social Media Strategy 101 - Manchester July 2019

Event Information

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Location

Malmaison Manchester

1-3 Piccadilly

Manchester

M1 3AQ

United Kingdom

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Event description

Description

If you’re interested in learning more about how to understand, develop and promote your employer brand, then this event in Manchester on the 16th July provides a professional and comprehensive overview for HR professionals.

This afternoon session takes a strategic view to mapping and positioning your employer brand, and includes actionable insights for the successful activation of your employer brand.

We’ll also review how you can best use social media as a channel to promote your employer brand to your ideal target audience.

Overview

This employer brand and social media session has been specifically designed for in-house recruiters and HR professionals and is being presented by 360 Founder and EVP expert Tomas Coulter.

You’ll discover how to understand and leverage your employer brand equity to gain the competitive advantage in attracting the best talent to your company.

Key learning themes include:

  • Defining the employer brand concept
  • The importance of employer brand equity
  • Employer brand – the candidate perspective
  • How to define your employer brand identity
  • The best employer brand activation tactics
  • Building your employer brand content strategy
  • Social media strategy for employer brand activation
  • Social media platforms and retargeting

If you're interested in learning more about Employee Value Propositions and how best to promote your employer brand, then this event in Manchester on the 16th July provides a professional and comprehensive overview of the subject with actionable insights.

On the day you'll find out how to attract the best talent, encourage loyalty and inspire top performers at this afternoon event, specifically designed for HR professionals & in-house recruiters.

Who should attend?:

This event has been designed to focus on employer brand and social media from the perspective of HR professionals and in-house recruiters. The afternoon will be particularly useful for those who are looking to implement employer brand strategies in order to promote the retention and attraction of high performers to their business.


Itinerary:

14:00 - 14:30 Arrivals & Coffee

14:30 - 15:30 Employer Brand Presentation

  • Defining the employer brand
  • Importance of your employer brand equity
  • Identifying your employer brand
  • Employer brand – the candidate perspective
  • Employer brand activation techniques

15:30 - 16:00 Employer Brand Workshop

  • Mapping your EVP
  • Positioning your EVP

16:00 - 16:30 Social Media Strategy Presentation

  • The most effective content for social campaigns
  • Social media retargeting strategies
  • Best social platforms for employer brand activation



Venue:

This event is taking place at the Malmaison Manchester in the WORK + PLAY 3 room, with the hotel conveniently located close to Manchester Piccadilly station.


T’s&C’s & Privacy Policy:

Your email address will be added to 360 Resourcing's database. We will not share your data with third parties. You may unsubscribe from our mailing list at any time.

This event is reserved for corporate HR professionals & in-house recruiters and is unfortunately not available at this time to recruitment consultants, recruitment agencies, recruitment specialists, job boards or consultants. Please enter your correct details in the booking form as we will need these to contact you in the exceptional instance that we have to amend or cancel the event due to forces outside of our control. 360 Resourcing reserve the right to cancel any booking in which the full registration form is not fully completed, or if the booking is made by individuals outside of this criteria.

If you would like to find out more about 360 Resourcing you can visit their website here.

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Date and Time

Location

Malmaison Manchester

1-3 Piccadilly

Manchester

M1 3AQ

United Kingdom

View Map

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