Employer Branding Strategy Online Course

The Employer Branding Strategy Online Course is designed to help learners master the art and science of building a strong employer brand that attracts, engages, and retains top talent. Through a structured curriculum, this program explores every essential component of Employer Branding Strategy, from defining mission and vision to creating compelling brand positioning, developing a memorable name and slogan, building a consistent visual identity, and embedding the brand into organizational culture. Participants will also learn how to conduct SWOT analyses, measure brand health, interpret evaluation results, and implement long-term strategies for keeping the employer brand alive in competitive markets.

This course provides practical frameworks, case studies, and actionable tools to develop a sustainable Employer Branding Strategy that resonates with employees and candidates worldwide. Learners will gain insights into aligning branding with business values, launching impactful brand campaigns, and going beyond the brand to create enduring connections.

By mastering these principles, participants will be able to design and execute an Employer Branding Strategy that elevates organizational reputation, fosters employee engagement, and enhances talent acquisition on a global scale.

Learning Outcomes

By the end of this course, learners will be able to:

1. Understand employer branding concepts and apply them across industries effectively.
2. Build strategic employer branding campaigns aligned with mission and vision.
3. Create a consistent visual identity that reflects brand values globally.
4. Conduct SWOT analysis to strengthen employer branding strategies successfully.
5. Measure and evaluate employer brand health using reliable metrics.
6. Design long-term strategies to sustain and evolve employer branding.

Course Link : Employer Branding Strategy Online Course

Course Curriculum

• Module 01: Introduction to Brand & Branding
• Module 02: Mission, Vision & Positioning
• Module 03: Brand Name & Slogan
• Module 04: Creating a Visual Identity
• Module 05: Living Your Brand
• Module 06: Launching Your Brand
• Module 07: Performing a SWOT Analysis
• Module 08: Measuring Brand Health
• Module 09: Interpreting Evaluation Results
• Module 10: Keeping the Brand Alive
• Module 11: Going Beyond the Brand

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.