Hosted by Andrew Porter, Head of Talent Engagement, Europe at Diageo
With businesses finding themselves under increasing pressure to hire the best talent in a candidate driven and communicate a proposition that outweighs competitors’, refining and enhancing the employer brand is understandably high on HR and Resourcing’s agenda. Currently many organisations are finding themselves in a place where their employer brand isn’t aligned to their commercial brand, where there’s a disconnect between the Recruitment and Marketing functions, and where quite simply the publicised ‘employee value proposition’ doesn’t reflect the internal reality.
With this in mind, how can businesses adopt a marketing-based approach to develop a strong, consistent employer brand that accurately reflects internal values, and assists with attracting, recruiting and retaining talent? At this Resourcing Think Tank we will be exploring the ways that recruitment can / should operate as a talent marketing function, whilst addressing the key points below:
13:00 – Arrive and networking
13:30 – Introductions
13:45 – Discussion
15:00 – Coffee and networking
15:15 – Discussion
16:15 – Key takeaways and close
16:30 – Finish
17:00 - DRINKS @ Diageo bar
These Think Tanks are invitation only and held exclusively for senior HR and Resourcing professionals. For more information on the Think Tanks or to be considered for membership please email email@example.com or telephone 0207 11 88 444.
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