£594 – £714

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Location

Studio Venues

3rd Floor

51 Lever Street

Manchester

M1 1FN

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Employer Branding (on a Budget)

InSource Talent’s Employer Branding (on a Budget) workshop is an exciting collaboration between InSource Talent and one of the Employer Branding sectors most exciting practitioners – Ben Gledhill (Manchester Metropolitan University, Sofology).

Designed specifically for the in-house recruitment / HR / Branding community, this hands-on, interactive workshop will provide you with a practical toolkit for designing, developing & promoting your unique ‘People Proposition’ – without breaking the bank!

We’ll show you how to map your employer brand messages, how to plan, capture & produce your content, how to distribute & share your content effectively, and finally how to track & monitor the ROI on your activities.

Not only that, we’ll show you how all of this is possible using a widely available toolkit that should cost no more than £85/month!



What Will I Learn?

By the end of the session, you will know how to:

  • Design & map your organisation’s unique ‘People Proposition’

  • Plan & produce a content schedule that is aligned directly to your target market / candidate communities

  • Capture compelling employer brand content that tells the ‘real’ employee stories across your business

  • Design & produce consistent, high-quality, brand-aligned content using a variety of tools & technologies

  • Track & measure your results, using relevant metrics to demonstrate the ROI of your activities.


The Benefits of Attending

The key benefits of attending include:

  • Understanding how to develop a bespoke, authentic Employer Brand strategy – without the six-figure price tag!

  • Increasing the quality & quantity of direct hires – attracting more of the right talent to your company

  • Creating a more consistent, strategically-aligned employer brand reputation amongst your target market

  • Improving your skills in content planning, production & distribution – including the latest cool tools & technologies




Who Should Attend?

This training course will suit anyone with day-to-day, hands-on responsibility for recruiting, recruitment marketing or employer branding within their organisations. Regretably, it's not suitable for agency recruiters or employer branding service providers.

The workshop will be run as a regular ‘open’ event in central London & Manchester, or can be delivered as an in-house session to teams of 3 – 8 people. Contact us directly at hello@insourcetalent for in-house course options.



Course Timings

This full day workshop runs from 9.30am – 5.00pm, including a superb three-course networking lunch and quality refreshments throughout the day.



Your Trainers

This workshop is delivered by Ben Gledhill & Stuart Jones.

Ben is an experienced in-house recruiter & employer branding practitioner. Speaking at events such Recfest, DisruptHR & the European Recruitment Summit, he has pioneered the concept of employer branding on a budget.

Stuart is the founder of InSource Talent and has been training the HR & In-house Recruiter community in the latest recruitment skills & strategies since 2011. He has trained over 1000 in-house recruiters and consults with organisations on how to build their own in-house recruitment functions..

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Date and Time

Location

Studio Venues

3rd Floor

51 Lever Street

Manchester

M1 1FN

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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