Empowered Email Marketing: Hit Send

If you’ve been waiting for the "right" moment to send your first campaign, this is it.

Email marketing is one of the most powerful tools available to small businesses — but only if you use it!

Join us on Tuesday, September 2nd from 12pm to 1pm for a beginner-friendly, hands-on session where we’ll walk you through the process of drafting, designing, and sending your very first marketing email using Mailchimp.

Perfect for sole traders, side hustlers, early-stage entrepreneurs, and anyone ready to finally hit send.

We’ll cover:

• How to draft a single-send message in your Mailchimp account
• What to include (and exclude) in your email design
• How to combine learnings from the 'Tips & Terms' and 'List Building & Strategy' sessions to optimize email marketing as a channel

Whether you're starting from scratch or ready to take the plunge after building your list, this session will give you the knowledge and encouragement you need to stop waiting and start sending.

This session can be attended as the final part of the three-part series or on its own.

Sessions 1 and 2 are available as recordings on the Litir Marketing YouTube channel.

About the TrainerLiz Maguire is the Director of Litir Marketing, an independent marketing consultancy specialising in email marketing for small and medium-sized businesses. With a background in eCommerce and digital strategy, Liz enjoys helping Irish entrepreneurs launch and grow their email channels through practical, sustainable approaches.

She regularly delivers training on marketing and business planning with The Entrepreneurs Academy, bringing real-world examples and a clear, encouraging teaching style to every session. Liz is passionate about empowering business owners to take control of their marketing and make confident, informed decisions.