Engagement Manager Online Course

An Engagement Manager plays a pivotal role in aligning business strategy, customer success, and long-term relationship management. This comprehensive course is designed to equip learners with in-depth expertise in managing high-value client relationships, delivering measurable value, and enhancing customer satisfaction through structured frameworks, communication strategies, and value-driven planning.

Spanning across 12 expertly designed modules, this course provides a robust foundation in Key Account Management (KAM) and Stakeholder Engagement. Learners will master how to manage business customers, build strategic plans, and communicate effectively with key stakeholders. Each module delves into critical components of the engagement process — from understanding the purpose of KAM to building value propositions that resonate.

Whether you're an aspiring Engagement Manager or an experienced professional looking to deepen your impact, this course offers essential tools, practical insights, and industry-best practices required to thrive in a client-centric world.

Learning Outcomes:

• Understand the core functions of Key Account Management effectively.
• Learn how to plan and manage strategic key accounts efficiently.
• Build high-impact stakeholder engagement and communication strategies.
• Develop value-driven relationships with business clients and partners.
• Evaluate and optimize engagement processes using proven frameworks.
• Translate customer insights into actionable business development strategies.

Course Link: Engagement Manager

Course Curriculum:

Module 01: Purpose of Key Account Management: Understand the strategic importance and objectives behind managing key accounts.

Module 02: Elements of Key Account Management: Explore critical components like segmentation, prioritization, and value frameworks.

Module 03: Building and Delivering Value to Key Accounts : Learn to co-create, deliver, and communicate value that drives retention.

Module 04: Key Account Planning : Master account planning tools and techniques to align with customer goals.

Module 05: Business Customer Marketing and Development Understand market dynamics and how to market effectively to B2B clients.

Module 06: Stakeholder Mapping : Identify, analyze, and categorize stakeholders for targeted engagement strategies.

Module 07: Developing Key Relationships : Build strong, trust-based relationships with decision-makers and influencers.

Module 08: Stakeholder Engagement : Craft strategies for long-term stakeholder involvement and collaboration.

Module 09: Stakeholder Engagement Through Effective Communication : Enhance communication techniques for meaningful, two-way stakeholder dialogues.

Module 10: Monitoring and Evaluating the Engagement : Track engagement success using KPIs and continuous improvement models.

Module 11: Internal KAM Aspects : Collaborate across departments for a unified key account strategy.

Module 12: The Value Proposition : Define, design, and articulate compelling value propositions for key clients.

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Link: Lifetime Premium Membership

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• Instant, Unlimited & Lifetime Access to 2500+ Courses
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• Access to All Career Certificate Bundles
• Free Student ID card & Many More

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.