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Engaging audiences digitally with museum collections
Thu 17 November 2016, 10:00 – 16:30 GMT
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About the Day
An opportunity for staff and volunteers to spend a day away from their museums, thinking creatively about how to use digital tools to engage audiences with their collections.
We’ll look at case studies from the sector, and will explore how tools such as social media, websites and online interactives can bring digital collections to life. There will also be the chance for more practical learning, using tablets in the gallery.
Who should attend?
Museum staff and volunteers who are looking for a bit of inspiration when it comes to using their collections digitally. You will already have some of your collection digitised, and you’ll have a basic understanding of how to post on key social media platforms like Facebook and Twitter.
What will you learn?
After the day’s session you should:
Feel inspired to use your digital collections in new ways
Have a better understanding of the ways in which museums are currently using digital collections – both online and in their galleries
Feel more confident using tablets to create social media content about museum collections
How does this session relate to Arts Council England’s Accreditation Standard?
The course supports the following requirements of the Accreditation Standard:
3.31 Exhibit collections using a variety of interpretative methods & 3.3.2 Access to collections and associated information – providing a range of ways for the public to interact with your collections is fundamental to any museum. Digital is another tool to help you do this in a way that attracts new audiences and shares the wonders of your museum and the information you hold about your collections more widely.
Sarah Madden is Digital Engagement Officer for the South West Museum Development Programme. Previously she worked as Digital Editor and Marketing Officer for the Museum of London, managing the museum’s social media channels, creating web content (including blogs, web copy and video) to engage audiences with collections and exhibitions and promoting the museum’s event and exhibition programme. Prior to this she worked in hands-on digital roles for arts and education organisations.