£510

Engaging New Business Prospects Over the Phone

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The Future Factory

136 Tooley Street

London

SE1 2TU

United Kingdom

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Refund Policy

No Refunds

Event description

Description

The Future Factory arranges approximately 100 meetings every month with decision makers at leading brands. Lead generation is an invaluable new business tool but, in our experience, it’s the very thing people tend to find the most daunting.

You don’t have to be a traditional salesperson to be able to “sell” your agency effectively. If anything, a non-salesy approach is much more effective. This half-day course will give you the confidence and techniques to make fresh new business approaches in a softer way, build a pipeline of opportunities, and arrange new business meetings.


Suitable for anyone who wants to help their agency have a more predictable new business pipeline, from New Business Execs and Marketing Managers to more seasoned Account Directors or business development veterans looking to hone their approach.


This course is delivered by Kimi Gilbert, Director of Training & Development at The Future Factory. For the past 6 years, she has supported and led the new business drive for over 150 agencies.


Key areas covered

  • The research you should conduct in order to make an intelligent approach

  • How to outline your agency’s proposition and key case studies in a succinct, attention-grabbing way

  • Key questions to ask in order to tease out useful information from decision makers

  • The 7 most common objections to meeting and how to get around them

  • Organisation and keeping on top of new business leads

  • How to arrange quality new business meetings that have a real agenda

  • Ways to leverage and maximise your LinkedIn connections

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Date and Time

Location

The Future Factory

136 Tooley Street

London

SE1 2TU

United Kingdom

View Map

Refund Policy

No Refunds

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