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Engaging the heart – The role of emotion in building brands

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Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

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Description

This two-hour masterclass is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2017. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.

Engaging the heart – The role of emotion in building brands

Masterclass

Time: 6:30pm - 8:30pm
Date: Thursday 26th October 2017

Overview

Brands may rest in the hearts and minds of us all – that is where their power and value lie – but how can strong emotional connections be forged and, when they are, what is the business effect? David Golding of adam&eveDDB will use John Lewis’ Christmas advertising as the starting point to discuss how emotional engagement can be achieved, the role and performance of different media, the potential impact on sales and profit and the importance of evaluation. There will be an opportunity for discussion afterwards.

The evening is being held in partnership with the British Brands Group and in collaboration with the IPA and Thinkbox.

What will you learn

• 10 rules of effective advertising
• The role of stories
• Combining long term brand building with short term sales and profit
• What this means for brands


Introducing David Golding

David Golding is a co-founder of adam&eveDDB.

He founded the agency in 2008 and it merged with DDB in 2012 to become one of the biggest in the UK.

adam&eveDDB currently tops the GUNN Report as the most creatively awarded agency in the world and the WARC report as the most effective agency in the world.

Over the years it has touched the hearts of millions with its John Lewis Christmas advertising and has made highly acclaimed work for brands like H&M, Harvey Nichols and Marmite.

It has been named Campaign magazine’s Agency of the Year in 2010/14/15/16.

David is married to Sarah Golding, who is CEO of CHI&Partners and the President of the IPA, so it’s safe to say advertising plays a big part in the family.

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Date and Time

Location

Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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