Enhance Your Chinese E-Commerce Opportunities Masterclass

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Companies looking for support entering the China market.

About this Event

China is the world’s greatest economic success story of the past 30 years, a significant opportunity and rapidly expanding market for UK businesses. British products and services are in particular demand in China as the consumer market grows and middle-income consumers demand quality. Understanding the market can prove challenging for foreign companies looking to break into and expand across China. Join this masterclass to enhance opportunities for your business in China and learn how to reach Chinese consumers through effective online and offline strategies. Hear first-hand experiences of companies who want to reach out to Chinese consumers and how to avoid common pitfalls.

This Masterclass will cover the following areas:

• Digital differences in China

• eCommerce

o Logistics and distribution

o eCommerce platforms - Tmall,, Taobao, WeChat Shops, Little Red Book

o Cross-border eCommerce

o Shopping behaviour

• Digital marketing - WeChat, Weibo, Douyin, Baidu, Zhihu, RED

o Word of mouth marketing

o Key opinion leaders (KOLs)

o The importance of online to offline (O2O)

• Learning from previous success stories and failures

• Partners and contracts

• Protecting your brand and intellectual property

• Further info and support

As a result of attending this Masterclass you will gain a detailed knowledge of digital and eCommerce within the Chinese market. The learning within this Masterclass can be utilised to further your export activities.


This event will be delivered by tech entrepreneur James Buchan. James founded award winning digital agency Zudu in 2014, providing digital technology and international digital marketing solutions with particular specialism within the Chinese marketplace.

Privacy - Your personal information is processed by us in accordance with our privacy notice and data protection legislation. You can find more information by visiting our privacy notice here.


Although every effort has been made to ensure the accuracy of the information provided, Scottish Enterprise, Scottish Government and Highlands and Islands Enterprise cannot be held responsible for any inaccuracies or omissions in the information supplied, or for the content of any website that the email above may contain links to, and does not endorse any business or individual that may be referred to above.

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