Why Attend this Workshop?
Research shows that sellers taking advantage of Professional Social Networks are more successful. Social Selling Leaders generate 45% more opportunities and are 51% more likely to make quota than other sellers. Less than 25% of sales people are taking advantage of this channel today giving Social Selling Leaders the equivalent of a first mover advantage in this market
This workshop empowers you with B2B social selling practices, processes and techniques that can increase qualified pipeline, increase deal velocity and reduce risk in sales opportunities to drive personal success. The workshop is highly interactive with hands on exercises and participant interaction. Although the workshop is centred on LinkedIn, the techniques are more broadly applicable - and we do explore how other social media platforms can be used to support your activities.
Who Would Benefit From this Workshop?
This workshopdeal for those who would like to learn how to improve their sales process through social media selling - inside sales, field sales, business development manager, relationship managers, indirect sales as well as independent consultants and small business owners.
Two key topic areas are covered during the course:
Building a Personal Professional Brand:
This section focuses on driving the creation and maintenance of personal branding and presence on LinkedIn. Outcomes include:
An understanding of how a personal professional brand on LinkedIn and other professional social networks will support them in both outbound and inbound prospecting.
Motivation to craft, refine and continue to maintain their personal professional brand online.
Empowering delegates to create and maintain their personal professional brand more effectively with training in the use of LinkedIn. They also learn how to make appropriate “noise” in the marketplace to become personally more credible and to attract and engage the right customers.
Selling with LinkedIn:
Delegates learn how to use LinkedIn to increase the sales pipeline, research information for qualifying and developing deals, and to connect, reconnect and stay connected with potential and existing customers. Outcomes include:
Gaining an understanding of changes in procurement (Social Buying) to build motivation to participate in Social Selling in order to be more successful in sales.
How to use LinkedIn as a powerful tool for research and connection for both new and existing clients and customer organisations
How to transition from LinkedIn and close first meetings with new leads.
How to measure their success and return on investment in the use of LinkedIn.
Empowering delegates through training and hands-on application of techniques taught in the workshop.