Innovate UK is to invest up to £6m in two competitions of funding, both looking at innovative ways to improve user experience.

‘Enhancing user experience using Personal Data’ is a £2m feasibility study competition. Innovate UK are looking for projects that use the increasing amount of personal data generated by individuals to gain insights into user needs and behaviours.

‘Enhancing user experience in Retail’ is a £4m Collaborative R&D competition. Innovate UK are looking for projects that convert data about individuals into commercially valuable insights and customer benefits.

The full scope documents for these competitions will be available before they both launch on the 16th of March.

Read more about the competition details and key dates at the links below
UX using Personal Data: https://interact.innovateuk.org/competition-display-page/-/asset_publisher/RqEt2AKmEBhi/content/enhancing-user-experience-using-personal-data

UX in Retail: https://interact.innovateuk.org/competition-display-page/-/asset_publisher/RqEt2AKmEBhi/content/enhancing-user-experience-in-retail

Useful Information links:

Read the news story about the retail comp on Gov.uk: https://www.gov.uk/government/news/4-million-funding-to-enhance-user-experience-in-retail

Details of all current Innovate UK funding competitions and networking events in the Digital Economy sector can be found here: https://www.linkedin.com/company/digital-economy

All of the Innovate UK’s funding activities can be found here: https://interact.innovateuk.org/

Innovate UK is the new name for the Technology Strategy Board - we're the UK's innovation agency, accelerating economic growth. We know that taking a new idea to market is a challenge. We fund, support and connect innovative businesses through a unique mix of people and programmes to accelerate sustainable economic growth.