Lots has challenged the industry in 2020 and much has been written about changes to shopper behaviours. So much uncertainty means that it is even more imperative than ever to ensure that the foundations of your strategy are as robust as they can be.

Join leading category strategy experts Duncan MacConnol and Steve Hildebrand at an exclusive webinar to understand how they and their leading global clients are forecasting the impact of COVID-19 on existing category strategies.

Along with Duncan and Steve will be two further co-presenters; Claire Noyon and Emilie Burrows. Both are Founders and Directors at the leading full-service shopper research agency, Green Shoots. Using their latest shopper research and Quantic’s approach to applying it, the team will demonstrate:

• Which of all the many COVID-19 impacts Quantic forecasts to have lasting and sustained consequences.
• The differences between the consumer needs at the heart of category growth drivers and the behaviours by which shoppers satisfy these needs.
• How you can assess and overlay these impacts on your quantified drivers – which are positively impacted and which reduce in scale?

So, please join us on December the 2nd at 12.30 to understand how you can be certain that your category strategy remains match fit.

Get to know our speakers before you meet:

• Duncan MacConnol
• Steve Hildebrand
• Emilie Burrows
• Claire Noyon