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Epsilon Abacus Insights 5 October 2017

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Thank you for interest in Epsilon Abacus Insights. The event is now sold out. If you are interested in being put on the waiting list, please email roger.williams@epsilon.com

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30 Euston Square

London

NW1 2FB

United Kingdom

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Sales Have Ended

Registrations are closed
Thank you for interest in Epsilon Abacus Insights. The event is now sold out. If you are interested in being put on the waiting list, please email roger.williams@epsilon.com
Event description

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Epsilon Abacus Logo



9.30 – 10.00: REGISTRATION & REFRESHMENTS


10.00: Welcome and introduction - Lara Bonney, Managing Director, Epsilon Abacus

10.10: Improving the online experience to drive more sales - David Wise, Director Channel Sales EMEA, Magento Commerce

10.30: Key trends impacting the multi-channel retail environment – Sarah Willcocks, CEO, Screen Pages

10.45: Lapsed customers: three ways to make sure your targeting is right - Michele Masnaghetti, Head of Analytics & Sasha Knight, Analytic Consultant, Epsilon Abacus


11.00 – 11.25: REFRESHMENTS & NETWORKING


11.25: Planning for GDPR: Updates and research on how long should you hold your customer data for – Lara Bonney, Managing Director, Epsilon Abacus

11.45: First impressions: how companies are treating their new email sign-ups - Anna Wilson, Director, Key Ascent

12.05: Session Using digital and catalogue channels in tandem to boost sales - Andy Corlett, Business Development Director, Conversant Media


12.15 – 13.15: LUNCH


13.15: 'Feel good giving' - building positive customer engagement with your brand - Paul Seaman, Head of Business Development, Pennies

13.30: Panel discussion: Building your business in a time of uncertainty

  • Moderator: Andrew Wilson, Founder, Direct Commerce Ltd
  • Darren Abbott, Finance Director, Joe Browns
  • David Gordon, Founder, Bamboo Clothing
  • David Lockwood, Head of UK Marketing, Boden
  • Sarah Watson, Marketing Director, Wentworth Wooden Puzzles

14:15: Break for Roundtables


14.30: Roundtable Session 1 (or workshop)

15:00: Roundtable switch and refreshments

15.15: Roundtable Session 2 (or return to workshop)

15.45: Closing comments

16:00: Networking drinks

17.30: Event Ends


Roundtable Hosts and Topics 14.30 – 15.00 and 15.15 – 15.45

1. General Data Protection Regulation Q&A with Michele Masnaghetti, Epsilon Abacus
2. Creating engaging shopping experiences with David Wise, Magento Commerce
3. Building sales through data-driven personalisation with Andy Corlett, Business Development Director, Conversant Media
4. Catalogue critique: know the rules to break them - Rosemary Stockdale

5. Retention and Reactivation with Andy Tye, Senior Account Director & Cynthia Lai, Customer Solutions Manager, Epsilon Abacus

6. Effective email strategies - with Anna Wilson


Workshop for those new to direct mail - 14.30 – 15.45

The Road to Successful Catalogue Marketing - Ben Collier, Epsilon Abacus

For companies new to Epsilon Abacus or direct mail, this interactive workshop covers the fundamentals of developing an effective data-driven catalogue marketing strategy.

Date and Time

Location

30 Euston Square

London

NW1 2FB

United Kingdom

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