Epsilon Abacus Insights 5 October 2017

9.30 – 10.00: REGISTRATION & REFRESHMENTS

10.00: Welcome and introduction - Lara Bonney, Managing Director, Epsilon Abacus

10.10: Improving the online experience to drive more sales - David Wise, Director Channel Sales EMEA, Magento Commerce

10.30: Key trends impacting the multi-channel retail environment – Sarah Willcocks, CEO, Screen Pages

10.45: Lapsed customers: three ways to make sure your targeting is right - Michele Masnaghetti, Head of Analytics & Sasha Knight, Analytic Consultant, Epsilon Abacus

11.00 – 11.25: REFRESHMENTS & NETWORKING

11.25: Planning for GDPR: Updates and research on how long should you hold your customer data for – Lara Bonney, Managing Director, Epsilon Abacus

11.45: First impressions: how companies are treating their new email sign-ups - Anna Wilson, Director, Key Ascent

12.05: Session Using digital and catalogue channels in tandem to boost sales - Andy Corlett, Business Development Director, Conversant Media

12.15 – 13.15: LUNCH

13.15: 'Feel good giving' - building positive customer engagement with your brand - Paul Seaman, Head of Business Development, Pennies

13.30: Panel discussion: Building your business in a time of uncertainty

• Moderator: Andrew Wilson, Founder, Direct Commerce Ltd
• Darren Abbott, Finance Director, Joe Browns
• David Gordon, Founder, Bamboo Clothing
• David Lockwood, Head of UK Marketing, Boden
• Sarah Watson, Marketing Director, Wentworth Wooden Puzzles

14:15: Break for Roundtables

14.30: Roundtable Session 1 (or workshop)

15:00: Roundtable switch and refreshments

15.15: Roundtable Session 2 (or return to workshop)

15.45: Closing comments

16:00: Networking drinks

17.30: Event Ends

Roundtable Hosts and Topics 14.30 – 15.00 and 15.15 – 15.45

1. General Data Protection Regulation Q&A with Michele Masnaghetti, Epsilon Abacus
2. Creating engaging shopping experiences with David Wise, Magento Commerce
3. Building sales through data-driven personalisation with Andy Corlett, Business Development Director, Conversant Media
4. Catalogue critique: know the rules to break them - Rosemary Stockdale

5. Retention and Reactivation with Andy Tye, Senior Account Director & Cynthia Lai, Customer Solutions Manager, Epsilon Abacus

6. Effective email strategies - with Anna Wilson

Workshop for those new to direct mail - 14.30 – 15.45

The Road to Successful Catalogue Marketing - Ben Collier, Epsilon Abacus

For companies new to Epsilon Abacus or direct mail, this interactive workshop covers the fundamentals of developing an effective data-driven catalogue marketing strategy.