The Path to Purchase
Understanding the customer's path to purchase is vital in today's multichannel world. A simple call to action used to drive a customer to buy but now the modern customer journey is complex. The consumer has more choice than ever, can buy through any channel and is influenced by messages across multiple media. Knowing what people buy and when they buy can help you to engage more effectively with the customer along their purchase journey and target them with the right message at the right time through the right channel.
This Insight Conference focuses on the value of transactional data insight along the path to purchase and brings together a host of experts to share their tips on smoothing the customer journey from acquisition, reactivation through to customer engagement and loyalty.
9.30 – 10.00: Registration and refreshments
10.00 -10.15: Welcome and introduction - Lara Bonney, Epsilon
10.15 – 10.35: How understanding the customer's journey can improve the path to purchase - Elaine Lee, RBL
10.35: – 11.00: Combine online browsing with traditional purchase data to boost performance of your offline customer reactivation and new customer recruitment solutions - Dylan Jenkins, Epsilon
11.00 - 11.10 : The Muck Muncher's new customer recruitment challenge - Martin Harvery, Biogard
11.10 – 11.35: Refreshments and networking
11.35 – 11.55: Using market information to support recruitment and retention marketing strategy - Case study on Damart - Lynn Cordall, Damart and Mark Wareing, Epsilon.
11.55 – 12.15: Using your online data effectively to complement your offline catalogue strategy - Andy Corlett, Conversant
12.15 – 12.40: Turn shipping options into lifetime customer value – Oliver Taylor, Temando
12.40 - 13.30: Lunch and networking
13.30 – 13.55: Make more money from your ecommerce website - James Aston, Moneyspyder
13.55 – 14.05: How Black Friday is changing Christmas purchasing behaviours - Ben Collier, Epsilon
14.05: 14.25: What you need to do to get ready for the General Data Protection Regulation in May 2018– James Milligan – DMA Solicitor
14.25: 14.35: Gaining consent to share data – ideas on how to be clearer to get the consumer on your side - Lara Bonney, Epsilon
14.35 – 15.10: Roundtable session one (or workshop)
15.10 – 15.20: Refreshments and networking
15.20 – 15.50 Roundtable session two (return to workshop)
15.50 – 16.00: Closing comments (Lara Bonney)
16.00 – 17.30: Networking drinks at All Bar One
17.30: End of event
Optional interactive workshop 14.30 – 15.50
The Road to Direct Mail Marketing - Ben Collier, Epsilon
For companies new to Abacus or direct mail, this informative workshop runs covers the fundamentals of developing an effective data-driven direct mail strategy.
Roundtable Hosts and Topics 14.30 – 15.00 and 15.20 – 15.50
1. Print production for premium lifestyle brands with Matt Booker, Cousin
2. Online targeting solutions with Andy Corlett, Conversant
3. Meet the Retailer: Plumbs with Jo Whitworth and Emma Curtis, Plumbs
4. General Data Protection Regulation Q&A with James Milligan, DMA Lawyer
5. Harnessing purchasing information for more profitable customer contact strategies with Michele Masnaghetti, Epsilon