ERA Webinar with Charlotte Moffatt

Wednesday 22nd September 2021 @ 12pm-1pm BST

ERA member ticket FREE

Non member £50

ERA Webinar with Charlotte Moffatt

Following on from Charlotte's previous webinar with us we dive deeper into some of the insights it is possible to gather, as well as focusing on why this is so important to clients. The points we will cover will include:

Why clients commission insight (what they are interested in)

Talking about / selling insight to clients

How clients use insight

Presenting insight reports to clients, and how to present to different stakeholders

Incorporated into this, Charlotte will also touch on how the pandemic has affected gathering primary research, GDPR refresh, data analysis and changing mindset for search to insight.

There will be time for Q&A

Bio

Charlotte is Primary Research Lead within Armstrong Craven’s Insight & Talent Analytics Team. An expert in telephone interviewing and research, she has delivered global insight projects across all practice areas since joining Armstrong Craven in 2011.

With a particular interest in diversity, she has contributed two articles on this topic for our AC Review and has led multiple diversity-focused projects. Charlotte has a BSc (Hons) in Modern Languages and Marketing Studies and is fluent in French and Spanish