Join us in-person at PMA X Sedulo | Escaping the Digital Plateau: AI, Experts and the Future of Brand Advertising – a high-impact afternoon designed for senior marketers facing the challenges of brand building in a rapidly shifting media landscape. By Priority Media Agency (PMA), in collaboration with Sedulo Group.
In 2025, the marketing industry stands at a crossroads: digital costs are rising, audience trust is dipping, and AI-generated content is everywhere. Our proprietary research - surveying over 1,500 UK consumers and marketing professionals uncovers what’s really working, what’s not, and where brand strategy must go next. This exclusive seminar and networking event will equip CMOs, Marketing Directors, and brand leaders with data, insights, and connections to navigate the next era of advertising with confidence.
What to expect on the day?
The afternoon programme will include:
- A panel discussion on AI vs Experts: The Future of Brand Advertising featuring Liz Chapman (CMO at Sedulo), David Allen (CEO at PMA), and more guests, moderated by Khadeeja Paulerice (Creative Director at JaDID and co.)
- A keynote seminar, Escaping the Digital Plateau: How Humans Power Advertising, hosted by David Allen, exploring how to overcome declining digital returns, why human creativity still wins, and where traditional media outperforms online channels
- Exclusive first access to PMA’s proprietary research on audience sentiment towards AI, digital fatigue, and current advertising trends – with all attendees receiving a premium printed copy
- Networking opportunities with senior-level marketers from some of the UK’s most innovative and recognisable brands across fintech, pharmaceuticals, fashion, and consumer goods
- Light refreshments served during the break, as well as a drinks reception to close the event
- A curated goodie bag for all attendees, packed with premium items to take home
Places are free but limited – contact us at hello@priorityoutdoor.co.uk if you are interested in attending. If you can no longer attend, please cancel your ticket so your place can be offered to someone on the waiting list.
This event is in support of the Sedulo Foundation. The Sedulo Foundation provides school essentials, food vouchers, seasonal gifts, and sanitary products delivered in conjunction with local partners. Learn more about the foundation here.
About PMA
Priority Media Agency is a strategic advertising agency specialising in Out-of-Home, Audio, and TV advertising. PMA helps brands cut through the noise with intelligent, impactful campaigns delivered by a team of tried-and-tested experts. Clients range from challenger brands like MB Chicken and Two Chicks, to household names such as White Fox, Smyths, and Co Op.
About Sedulo Group
Sedulo is a leading UK business advisory firm, providing award-winning expertise in accountancy, tax, corporate finance, wealth management, and more. Known for their innovative approach and vibrant office culture, Sedulo partners with brands and leaders who are shaping the future.
