The Essential Marketing Strategy course is great for business owners looking to expand their company with effective marketing, individuals wanting to move into the marketing sector, or add marketing knowledge to their range of skill and individuals from technical backgrounds wishing to expand their knowledge to include the essentials of marketing.
The course will go from the fundamentals to more complex topics over the course of the two days.
- Marketing fundamentals
- Market research
- Introduction to branding and brand building
- Essential marketing communications
- National and international marketing strategy
- The consumer
- Strategic marketing planning, development and control
- Changing perspectives in marketing – being aware of future impacts
The internationally recognised Galileo Master Certificate (GMC) Certificate is provided upon successful completion of the exam at the end of this course.
Date and Time
Edinburgh Napier University, Sighthill Campus
9 Sighthill Ct