Essential101 DigitalSkills

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The George Hotel, Bird Street, Lichfield WS13 6PR

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Event description


Digital Marketing Planning can be a minefield full of acronyms, jargon and constant change in techniques.

This interactive workshop aims to cover the absolute essential fundamentals of digital marketing from, research, site structure, search, social, advertising, content marketing to analytics, and more.

Delegates will gain and leave with current understandings on how to...

- Implement techniques to benefits from being online.

- Refine and analyse target consumer, markets and competitors.

- Develop relevant and engaging marketing content.

- Align digital channels to achieve business objectives.

- Utilise a Digital Marketing 'Step Process'...

Topics for interactive conversation covered...

- The 'Internet of Things' and online opportunity.

- Search Engine Optimization.

- Search Engine Marketing.

- Social Media Marketing.

- Display Marketing.

- Content Marketing.

- Email Marketing.

Affirm how you much you already know, learn and grasp some stuff you never properly understood before and no doubt, identify some areas you’ll want to go into more deeply in the future.

Who's it for?

Entrepreneurs, SME's, B2B, B2C, Public Sector and Digital Marketers.

The Trainer

An accomplished traditional and digital media communications professional, with great expertise in creative led marketing solutions. Lucas Karemo is an accredited marketer, in the field of interactive growth and marketing communications. Excels where his knowledge and skills engage with people for continuous self-empowerment and business development.

Date and Time


The George Hotel, Bird Street, Lichfield WS13 6PR

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