This course is designed to take you from beginner to pro on LinkedIn, step by step you are guided on design, optimise and create an engaging LinkedIn Company Page and Profile that will attract commercial opportunities plus followers and engage your audience.

Content

• Building the basics – what is a company page and what is a “showcase”.

• Company Bio – what do you write and why.

• Images – headers, profile pages and icons.

• Adding links and downloads.

• Keywording your company profile.

• Adding your contact details.

• Adding and linking your employee profiles.

• Services – how do you educate your audience in what you do and what you have to offer.

• Customer testimonials.

• Connecting with others – the right way to do it.

• Content sharing.

• Blogging and articles.

Learning outcome

You will learn to create a strong, professional and engaging LinkedIn Company profile, allowing you to connect with your current and potential customer and convert them into a buying community.