Establishing an Online Brand

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Franklin's Gardens

Weedon Road

Northampton

NN5 5BG

United Kingdom

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Description

Often one of the most challenging tasks for new businesses is creating and establishing a successful and sustainable online brand, and ensuring it gains traction with potential customers. This can often mean the difference between success and failure, given that the web is the medium through which we do most of our business.

This half-day interactive workshop will look at;

  • Branding key ingredients
  • Building and developing a brand identity
  • The brand ‘iceberg’: explicit and implicit characteristics
  • Domain name research and registration
  • Creating visible web and mobile presence
  • Building a social media strategy
  • Developing a value proposition
  • Brand differentiation: reaching diverse customers
  • Evaluating impact, measuring reach

This workshop is delivered as part of the South East Midlands Start-up Programme (SEMSUP). The programme is led by Wenta and delivered in collaboration with its partners University of Northampton and University of Bedfordshire.

To be eligible to attend this workshop companies must:

  • - Be looking to start a business
  • - Be a start-up business within Northamptonshire with less than 12 months trading history
  • - Be a social enterprise within the South East Midlands
  • - Complete a registration form

We hope that you will take this opportunity to join us at what is sure to be an interesting event.




Date and Time

Location

Franklin's Gardens

Weedon Road

Northampton

NN5 5BG

United Kingdom

View Map

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