San Francisco, California
London, United Kingdom
Join us for this Advanced Google Analytics session which is a practical workshop. In this workshop you will log onto your existing Google Analytics account and work from that to discover the following learnings:
- Using Segmentation and Filtering to target specific customer groups by a variety of demographics
- Using Goals and the variety of Goals Scenarios available
- Linking Google Adwords and Webmaster Tools to receive enhanced reporting
- Intelligent Events
- Custom Reports (including identification of the best times of the week and day to market to your customers)
Attendees are asked to bring their own laptop or tablet
Your Tutor: Brian Tait, Aillum. Brian has been involved in and around the internet for 15 years, he has experienced a multitude of trends, developments, challenges and clients / companies at varying levels. From working for Public Sector organisations, a UK PLC, and a Glasgow based Digital Marketing agency, to setting up and running Aillum Ltd. Clients and companies Brian has had the pleasure of working with include Whyte and Mackay, Renfrewshire Council, Littlewoods Bet Direct, Allen Carrs Easyway, Glasgow Caledonian University, Easyspace, Amchara and more.
With an interest in data and testing, Brian now spends much of his time educating others on how to setup, monitor and interpret data being collected, to help companies refine performance with a more objective lens. Learn more about Brian at https://uk.linkedin.com/in/briantait
ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence.
This event is delivered in collaboration with Digital Tourism Scotland
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