San Francisco, California
London, United Kingdom
Join us for this workshop which will teach Tourism businesses the basics of marketing for the digital age. Content includes:
- The new principles of marketing versus old
- How and why your Tourism business will benefit from marketing
- The basic psychology of marketing
- What is Content Marketing
- How to master social media successfully
- Key Social Media platforms used in tourism
Attendees will acquire basic marketing skills, understand the evolution of marketing, specifically digital marketing and the basic principles of emotional engagement that fundamentally drives successful social media engagement.
Your Tutor: Lesley Wood, LMW Consulting Ltd has 27 years business experience with 17 years in digital marketing and social media. Lesley has delivered training on behalf of Scottish Enterprise, Business Link, Scotland Food and Drink and numerous Business Gateways. Tourism clients include Piersland House Hotel, Highland Experience and the Scottish Maritime Museum. For more information about Lesley please see, uk.linkedin.com/lesleymwood
ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence.
This event is delivered in collaboration with Digital Tourism Scotland
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