Come along to this workshow to find out more about running social media campaigns for your tourism business. Paid social media advertising can be incredibly successful when implemented well. In this workshop we will discuss and learn how to:
Design a campaign
Identify target audiences
Setup adverts on Instagram, Twitter and Facebook
Measure the success of your campaign
As a result of attending this workshop, you will learn how to make your advertising part of a larger ongoing campaign that is more likely to result in a return on investment than one off advertising activity. In addition, you will become familiar with the advertising functionality of Instagram, Twitter and Facebook and how to measure return on investment.
Please bring a laptop to allow you to log into your own business social media accounts, and, any data you have relating to who your customers are. Note: the latter is not essential.
Your Tutor: Lesley Wood, LMW Consulting Ltd has 27 years business experience with 17 years in digital marketing and social media. Lesley has delivered training on behalf of Scottish Enterprise, Business Link, Scotland Food and Drink and numerous Business Gateways. Tourism clients include Piersland House Hotel, Highland Experience and the Scottish Maritime Museum. For more information about Lesley please see, uk.linkedin.com/lesleymwood
ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis - unfortunately we can't offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence.
This event is delivered in collaboration with Digital Tourism Scotland