San Francisco, California
London, United Kingdom
Come along to this beginners guide to Social Media platforms for Tourism. During this session the delegates will be introduced to Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google Plus and given practical examples of tourism businesses successfully using these platforms.
Content will cover the basic functionality of each platform, the audience demographic for different platforms, advertising and analytics features that are beneficial to tourism businesses.
Delegates are welcomed to log-in and use the platforms guided by the workshop facilitator. Cover images can be uploaded or changed, Twitter and Google Plus accounts can be opened, images uploaded to Instagram and the benefits of using hashtags explained.
This is a flexible workshop that will aim to enable delegates to use the platform(s) of their choice. You will leave with an understanding of the role and advantages of social media in Tourism.
Note: Attendees are welcome to bring laptops and/or tablets and use the online tools when discussed during the workshops – this activity will be guided.
Join us for registration and networking at 9.15am
9.30 Start Time
12.30 Finish Time
Tutor: Lesley Wood has 27 years business experience with 17 years in digital marketing and social media. Lesley has delivered training on behalf of Scottish Enterprise, Business Link, Scotland Food and Drink and numerous Business Gateways. Tourism clients include Piersland House Hotel, Highland Experience and the Scottish Maritime Museum.
ETAG maintains a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event. This event will be in high demand & places are limited to one attendee per company. ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services. Registering for ETAG events means you may be contacted in regards to future ETAG activity, events or market intelligence.
This event is delivered in collaboration with Digital Tourism Scotland
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