Ethical storytelling for charities (20 Jan)

"This was incredibly useful - lots of practical tools that I can use right away and that I can also use for guidelines I'm writing for others in my charity, who do comms work."

Why ethical storytelling matters

The stories you tell vitally shape how people see your charity and the people you support. Ethical storytelling helps ensure those stories are told with care, respect and consent, while also building trust with your audiences and protecting your charity’s reputation.

This practical workshop will explore the principles of ethical storytelling, drawing on examples from across the sector. You’ll learn how to gather and share stories in a way that’s inclusive, anti-racist, and aligned with your values.

If you are a People's Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email cassandrab@mediatrust.org to be added to the waitlist.

What you’ll learn

With interactive exercises and time for discussion, this session will help you feel more confident in applying an ethical lens to your comms and fundraising content. You’ll explore:

• How to gather stories ethically, including gaining informed consent

• How to tell stories that are fair, respectful and inclusive

• Anti-racist approaches to storytelling

• The role of ethical storytelling in fundraising

• How to write with your audience in mind

• Practical tools and techniques for more ethical storytelling

Event details

Location: Online

Time: 10:00–12:00

Price: From £36

Who should attend?

This workshop is ideal for anyone involved in collecting or sharing stories at their charity, whether you work in comms, fundraising, service delivery or all three. No previous experience with storytelling required.

Meet your expert trainer

Richard is a specialist writer, consultant and storyteller. He has over 20 years of experience working in senior roles with and for creative agencies, consultancies and clients across the corporate and non-profit sectors, including the BBC, NSPCC, Macmillan, IKEA, Amnesty International and Greenpeace.