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Euroageism and u3a - seminar series on Ageism

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Euroageism and u3a - seminar series on Ageism in mass media, in health care and in the context of technology use.

About this event

As part of u3as work on Pushing Back Ageism we have partnered with researchers from the EuroAgeism consortium who are researching topics on ageism as it relates to the media, health and technology. The researchers have asked for input, guidance and feedback from u3a members as part of this series of research projects on ageism. We really value your help and support with this important work.

In the breakout rooms your researcher host will have a serious of questions prepared to trigger debate. Each breakout room group will bring back conclusions from the discussion.

The main session (not the breakouts) will be recorded so people can re-watch the presentations. The breakout sessions will not be recorded

Each session will need to be booked separately - you can book onto 1, 2 or all 3 sessions. For u3a members only

Session 1 - Ageism in the Media - 26 April 2021 at 1300

The media (e.g. newspapers or social media sites) can be seen as one of the many institutions that contribute to the construction of stereotypical images of ageing and old age. At the same time, the media can play a crucial role in breaking stereotypes and helping to solidify the socially and culturally constructions about older people and late-life. This webinar provides insights into current research on ageism in the media.

Among other research, an example of ageist portrayal of nursing homes in newspapers during COVID-19 will be discussed.

Session 2 - Ageism and Technology - 12 May 2021 at 1300

More than ever, access and ability to use digital or health care technology, such as e-banking, online-shopping or e-health applications, are crucial to engage and participate in many everyday life activities.

Older persons are often stereotypically portrayed as technophobic, less capable and unwilling to use new digital technology. This webinar discusses the role of ageism and self-ageism as potential barriers to access and adopt new technology and suggests implications for technology design, life-long learning and policy to decrease ageism in the context of technology.

Session 3 - Ageism in Health Care - 25 May 2021 at 1300

Ageist stereotypes, prejudice, and discrimination in health and social care are potential barriers for health equality, in terms of the quantity and quality of care provided to older patients as well as their health-related outcomes. Negative attitudes toward older age and older patients among health care and social care professionals but also discriminatory policies can result in ageist practice, such as elder talk, inappropriate or suboptimal prescribing of medication, decreased access to treatments and social services or exclusion from clinical trials.

This webinar aims to discuss current research and strategies on an individual and policy level on how to overcome ageism in health and social care.

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