Evaluating Performance, Pricing & Targets – Making Finance Work for You

Evaluating Performance, Pricing & Targets – Making Finance Work for You

Once your business is up and running, the next step is understanding how well it’s really performing. This session helps you measure progress, make sense of your numbers and re-plan with confidence.

You’ll learn how to review performance, refine your pricing and use practical financial tools to guide your next phase of growth, all explained in plain English and designed for creative and service-led businesses.

Key Topics Covered

1. Why a Financial Plan Still Matters – Using your plan as a live roadmap rather than a static document.
2. When and How to Review Your Financial Performance – Monthly and quarterly reviews that highlight progress and early warning signs.
3. Re-Planning vs Corrective Action – What to adjust, what to change and how to turn data into decisions.
4. Margins and Pricing Strategy – Understanding gross margins, allocating fixed costs and exploring tactics like loss leaders, tiered and value-based pricing.
5. Profitability vs Growth – How to balance reinvestment with stability and cashflow.
6. Performance Tools and Templates – Simple dashboards and KPIs that keep you on track.

Learning Outcomes

By the end of the session, participants will be able to:

• Understand the ongoing role of a financial plan in long-term success
• Review performance confidently and identify areas for improvement
• Know when to re-plan vs take corrective action
• Apply practical margin and pricing strategies for profit growth
• Use clear, simple tools to measure results and guide future decisions

Format

2-hour interactive session including examples, breakout discussions, and hands-on planning activities

CreaTech Frontiers is a 5-year £7.2 million project funded by the Arts and Humanities Research Council (AHRC), part of UK Research and Innovation (UKRI) establishing a West Midlands CreaTech ecosystem by funding collaborative R&D, supporting business innovation and developing skills and talent.

About the Facilitator - James Meyrick

I am the founder of JCWT Consulting, working hands on with SMEs, startups, and sole traders to help them plan, grow, and solve financial challenges, especially those without a dedicated finance team. My background covers over 15 years in business banking and finance with experience across the UK, US, and internationally, including projects with major banks and fast moving fintechs. I have led teams in both traditional banking and innovative startup environments so I understand what growing businesses need, whether they are looking for clarity, funding, or practical, jargon free support. Now based in the West Midlands and active in both the Greater Birmingham and Coventry & Warwickshire Chambers of Commerce, I am passionate about helping business owners cut through complexity and move forward with confidence.