... it’s easy to feel as though evaluation is something global companies can always do bigger and better. Yet size isn’t everything.

As a medal winner at the 2020 AMEC Awards in the ‘best evaluation on a small budget’ category, Lancashire-based measurement specialist Steph Bridgeman knows how to deliver evaluation that punches above its weight. At this event, to coincide with AMEC’s measurement month, CIPR North West invites you to hear Steph’s tips for competing against global organisations for measurement recognition.

You’ll leave with advice and techniques for gleaning more from your data with nothing more than your eyes, brain and a spreadsheet. You’ll discover how to look creatively at the data you have available, and how to correlate media coverage with outcomes and impact. And you’ll learn how to deliver evaluation that helps level the playing field between you and the rest.

About Steph Bridgeman

Steph Bridgeman has been working with all types of organisation - large and small, public and private sector - since 1999 to explore organisational strengths and weaknesses in terms of media coverage. Supported by a team of experienced media analysts, they collect, cleanse, codify and curate media-related intelligence for leading measurement companies, PR agencies and companies directly.

Steph is an active member of AMEC and sits on its education working group. Over the years, she has worked on dozens of award-winning measurement programmes and has supported agencies to improve their measurement capabilities. Steph is also a board member at Nelson & Colne College Group and has been a guest speaker on measurement to university students, social media apprentices and at international conferences.

This event is worth 5 CPD points to CIPR members. Non-members will have the opportunity to receive a special code that will enable them to join the CIPR at a discounted rate.

CIPR North West cares about your privacy and will never pass on your details to a third party nor send you information on our events without your permission.  For full details of the CIPR Privacy Policy, click here.

CIPR North West supports iProvision - the benevolent fund for CIPR members past and present. To find out more about the charity visit the CIPR website and to make a donation visit Virgin Money Giving.

For more information, please e-mail Linda O’Neil, CIPR NW’s group administrator, at ciprnw@admin-answers.co.uk or call 0845 331 2287.