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EVENING dotlive - Metrics Matter: Beyond the Essentials
Thu 18 May 2017, 18:00 – 19:30 BST
Book your place at our evening dotlive seminar on Thursday 18th May for an evening of pizza, beer and marketing inspiration.
We will be discussing the issues that most businesses face with reporting and justifying budget expense within this channel.
36% of marketers cite poor measurement and analytics as barriers to effective email marketing. They know that the right metrics will drive the right business results but while the essential metrics (delivered, opened, clicked, or click to open) have served us well, they are not necessarily the ultimate measure over a period of time. This seminar will take a look at the alternative and additional metrics you might not have considered before but are becoming increasingly popular.
Bring your team along and learn how to justify budget expense within this channel to the decision makers in your business.
Places are limited, book your seat here