Event Foundations: How to Run Profitable Creative Events

This session gives you a taster of Katherine’s 8-week Event Program - a small-cohort course that teaches you exactly how to plan, price, and promote your own profitable creative events. You’re welcome to attend this masterclass on its own - no commitment required.

What this masterclass is about

Running creative events can be one of the most enjoyable and profitable parts of your business - whether you’re a hat designer, calligrapher, florist, jeweller, or maker of any kind.

In this free 60-minute session, Katherine will walk you through:

• How to design events that attract paying clients
• Where to start if you’ve never hosted before
• What makes an event stand out to venues and planners
• Common mistakes to avoid when pricing or pitching your events
  

You’ll leave with practical ideas you can use immediately - and a clear sense of whether running creative events could become a new revenue stream for your business.

Who this is for

This masterclass is designed for creative entrepreneurs, including:

• Milliners and Accessory designers
• Florists and calligraphers
• Jewellery makers, candle makers, and ceramicists
• Craft-based business owners
• Workshop hosts and creative educators
  

If you’re looking for new ways to grow your income and reach, this session is for you.

About Katherine

Katherine Elizabeth is an award-winning milliner with a studio in London’s iconic Oxo Tower & founder of The Millinery & Business Academy.

Over the past decade, she’s grown her business from scratch: On building her business & hosting events Katherine says:

“When I first started my Millinery business, like many of us in those early years, I was looking for ways to diversify my income - to keep creating while building my business.”

Today she’s hosted hundreds of creative events - from private hat-making workshops to exclusive sessions at The Savoy - and now helps other business owners design profitable, creative experiences through her private courses & Academy.