Events are one of the most prominent forms of fundraising that can benefit organisations of all shapes and sizes. From challenge events, to gala dinners, to local school fetes, there are lots of opportunities to explore.

When done well, fundraising events have wide-reaching benefits for engaging your supporters, raising awareness, and importantly, raising unrestricted income!

Events can be fun, creative, and open up new opportunities. But with lots of things for fundraisers to consider, fundraising events risk being a drain on time and resources.

Get Grants Events Fundraising Training Course will tell you everything you need to know to confidently plan and deliver fundraising events that maximise return on investment. Led by Fundraising Expert Jenna Wills, this training course will give you the practical advice and top tips you need to make event fundraising work for your organisation and increase your fundraising success!

Who this course is for:

This course is suitable for fundraisers of all experiences from a variety of backgrounds, including charities, community groups, sports clubs, and schools.

This course has been designed for fundraisers who are new to event fundraising as well as event fundraisers looking to increase their skills!

What to expect:

Get Grants Events Fundraising Training Course explores the key considerations, practices, and resources that may help your legacy fundraising planning.

This course will give you expert insights into the benefits of event fundraising, as well as covering a practical approach to identifying your target audience, event planning, project management, reducing risks, and the Codes of Fundraising Practice.

During the course, you will look at the different types of event fundraising (from challenge events to mass participation events), with lots of examples and case studies, to help you choose the fundraising events that work for your organisaiton.

With lots of friendly support and top tips, you will leave the course with the motivation and confidence to develop your organisation’s events fundraising income stream!

This online course is delivered via Zoom, across two lots of 2-hour sessions, leaving some time in between for a practical activity and to read further course material and reflect on the information given.

This course will cover:

Our Events Fundraising Training Course covers a range of topics relating to events fundraising.

You will:

Identify your target market for events.
Develop a working understanding of different types of fundraising events, their advantages and disadvantages, and chose which type of event is best for your organisation.
Build confidence in planning and budgeting your fundraising events.
Explore risk management and project management tools.
Understand the Codes of Practice and what you need to be aware of before you start.
Explore the potential of digital to boost success and return on investment
Develop a ‘toolkit’ of activities to boost income raised from events.

Our Events Fundraising Training Course sessions are open and conversational, with a mix of group work and individual tasks, offering a friendly and relaxed environment with plenty of opportunities to ask questions throughout the sessions.

Upcoming Dates

When:

Session 1: Monday 15th September 2025, 10 am - 12 pm
Session 2: Monday 22nd September 2025, 10 am - 12 pm

Where: Zoom – meeting ID and password will be emailed to you before the event

About the Trainer

Jenna Wills has held senior roles in a variety of local, regional, national and international charities. She believes she has the best job in the world – helping good causes to succeed.

With experience spanning a variety of income streams, Jenna’s biggest passion is events fundraising. From her wealth of hands-on experience, Jenna understands the challenges – and opportunities – for event fundraisers.

Whilst working as Mass Participation Events Manager for Action for Children, Jenna developed a portfolio of challenge events that raised a record-breaking amount for the charity. Jenna has also worked on Oxfam’s International Women’s Day event, and Oxjam, Oxfam’s month-long music festival.

Jenna is Director of Finding Starfish Fundraising Consultancy, as well as an Associate Consultant for Wootton George Consulting, Home-Start UK, and sits on a Regional Grants Award panel for Comic Relief.

Have any questions about our courses? Get in touch, we’d love to hear from you!

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