Free

Event Information

Share this event

Date and Time

Location

Location

University of the West of England (UWE Bristol)

Bristol Business School - Frenchay Campus

Cold Harbour Lane

Bristol

BS16 1QY

United Kingdom

View Map

Event description

Description

Evolved Marketing:Building a Framework of Marketing to Deliver Organisational 'Purpose' & Sustainability

Speaker: Victoria Hurth - Associate Professor in Marketing & Sustainable Business

Victoria will present an overview of her work around how business can promote well-being through marketing. She will draw on her most recent paper, “Characterising Paradigms of Marketing for Sustainable Marketing Management”, due for publication in the Journal of Social Business. The presentation will highlight some of the foundational challenges faced in positioning marketing to realise its potential as a positive, rather than negative, social force. Though this medium, Victoria will also draw on her current research around defining and understanding the phenomenon of ‘purpose-driven organisations’.

FAQs

What are my transport/parking options for getting to and from the event?

Email BLC@uwe.ac.uk - include your name, organsiation and car registration.

FAQs

What are my transport/parking options for getting to and from the event?

Your answer goes here

Share with friends

Date and Time

Location

University of the West of England (UWE Bristol)

Bristol Business School - Frenchay Campus

Cold Harbour Lane

Bristol

BS16 1QY

United Kingdom

View Map

Save This Event

Event Saved